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Scope & Career Opportunities After BA (Journalism & Mass Communication) Degree

The Media Industry is one of the most important industries because, without any media, people will not be informed. Media is the most powerful tool in the world to influence the decisions of millions of people.  

Today, how the media industry works has changed a lot in the last decade. This industry has been further divided into print media, electronic media, broadcasting and new media. While the traditional newspapers and magazines still matter, the new media has changed the way people get their news. Social media, smartphones, tablets and other digital devices are changing what people want to read, how they want to read it and where they get their news. Newspapers and magazines are still important, and digital media has been a big help to their bottom line.  

The Journalism & Mass Communication course industry is part of the media industry and it is one of the most thriving industries, with a broad scope for growth. However, this industry is not limited to the world of news. It includes several other opportunities in the fields like advertising, marketing and public relations. As per a recent report, the worldwide entertainment and media (E&M) industry has recovered its footing, with revenue growth surpassing the overall economy. Strong demand for digital content and advertising is expected to propel the $2 trillion market to 6.5% growth in 2021 and 6.7% growth in 2022.  

The Journalism and Mass Communication sector has always been one of the most popular career pathway choices for passionate and determined individuals. To successfully thrive in this industry, a BA (Journalism & Mass Communication) degree can be a stepping stone to your professional career.  

Interested to pursue BA (Journalism & Mass Communication) degree? Are you looking for scope and career opportunities? If yes, then this blog is for you.    The blog will help you to identify the scope and opportunities available in the job market. It will also give you information about the career prospects of BA (Journalism & Mass Communication) graduates.  

What is BA (Journalism & Mass Communication) Degree All about?

The BA (Journalism & Mass Communication) degree is an interdisciplinary program that combines the study of journalism with the study of communications. This program is ideally designed for the candidates to understand the process of communication, the roles of mass media and the society, the principles of communication, the history of media and journalism, how to write for media and how to use media for social change. Also, the program allows a student to explore the journalism and mass communication industry, deliver stories to the public, understand the process of professional journalism and learn the skills of writing, editing and layout.   A BA (Journalism & Mass Communication) degree prepares students to become journalists or to pursue careers in fields such as print journalism, broadcast journalism, advertising and promotion, public relations, corporate communication, marketing and management of mass communication, and media management.      

Advantages of Having a BA (Journalism & Mass Communication) Degree

BA (Journalism & Mass Communication) degree is a multi-faceted degree which offers you broad exposure and hands-on training in the world of media. It has several advantages. Some of them are mentioned below-  

  • A BA (Journalism & Mass Communication) degree will help you to understand the role of news media in a democratic society.
  • You will be taught the ethics of the profession and trained how to look at current affairs and events with an objective lens.
  • You will also be taught how to develop a good news story with a beginning, middle and end. Also, you will learn how to use various types of media to communicate your story.
  • You will learn how to communicate with a wide range of people professionally.
  • BA (Journalism & Mass Communication) provides you with a wide range of job options in both the public and private sectors.
  • Journalism graduates have many job options after completing their BA degree such as reporters, news anchors, print media journalists, broadcast journalists, etc.
  • Journalism and Mass Communication degree holders usually earn higher than average salaries.
  • Mass communication is a very challenging degree with a lot of opportunities for creativity. In short, higher job satisfaction.

  What is the Scope of BA (Journalism & Mass Communication) in India & Overseas?

The scope for BA (Journalism & Mass Communication) in India & Overseas is vast. However, due to the high need for news and media expertise, it is steadily expanding.   A BA (Journalism & Mass Communication) is one of the best courses for journalists, editors, bloggers and marketers. The course aims to provide knowledge about the media and its functioning as well as the tools for developing journalism and communication skills. This is one of the most sought-after courses in India and overseas.   Today, Journalism & Mass Communication is one of the fastest-growing fields and a good career option. There is a growing demand for mass communication and journalism professionals in the corporate houses, Media houses, Government and Non-Government Organizations (NGOs) and so on. Jobs are available in newspapers, magazines, news channels, entertainment channels, radio channels, etc.  

Here is a short brief on several scope of BA (Journalism & Mass Communication) degrees in India & Overseas-  

Higher studies

Students who do not want to pursue a career in media and want to work in public relations, law, or the corporate or non-profit sector, can do their master's in the same field. MA Journalism & Mass Communication degree is one of the best degrees if you are planning to pursue your higher education in journalism & mass communication.  

Private jobs

In India, the profession of journalism is an exciting and dynamic field, involving the convergence of different fields such as writing, reporting, photography and more. It is the most-sought degree which helps to boost a career in the Media field. A career in journalism or public communication holds exceptionally rewarding careers in the private sector. Later with experience and expertise, you will witness a hike a designation and pay structure. For example: Even if you get a job as a journalist, you might need a certain number of years of work experience to be promoted to an editor.  

Media sector jobs

The scope of BA (Journalism & Mass Communication) degree in Media sector jobs is wide. This is a good platform for anyone who wishes to pursue a career in Media, be it Journalism, Advertising, Event Management or Public Relations. Jobs in this sector are ample and lucrative. They can take up jobs as reporters, writing, reporting, photography, audio recording and visual communication for newspapers, magazines, news channels etc.  

Government jobs

Govt. Jobs in journalism & Mass Communication are in high demand. This is because the scope of this domain is immense. With News Portals and Press Agencies employing journalists and media houses offering mass communication courses, the job market has been growing in recent years. Hence, the scope of this domain is ever-growing and one will be able to find job opportunities in almost all media houses.  

Career Prospects and Job Opportunities After BA (Journalism & Mass Communication) Degree in India

A career in Journalism & Mass Communication is challenging and interesting. There are plenty of opportunities for people of all age groups and educational backgrounds. Jobs are available in Newspapers, magazines, television, news agencies, the internet, radio, entertainment and production companies, online news sites, etc. One can not only as a reporter but also an editor, interviewer and public relations officer. You can choose from a variety of jobs such as:   Journalist A journalist is responsible for writing articles that are informative, interesting, and accurate. They write stories that inform the public about current events and issues. They interview newsmakers, fact check, and edit their own stories before publication. They have a solid understanding of the world, their community, and their profession.  

Public Relation Specialist

Public relations specialists are responsible for promoting the image, reputation and products of a company, often to a targeted audience by using a variety of communication tools. The PR specialist at a company is often the first point of contact when a customer has a question, complaint or concern. Public relations specialists should be able to listen to customer concerns and thoughts and be able to effectively relay that information back to their employer.  

Screenwriter

The role of the screenwriter is to serve as the film's primary storyteller, creating a visual narrative that compliments the director's vision. They are responsible for creating the visual components of the film and the music.  

Radio Jockey

Radio jockey or RJ is a role played by an individual or a group of people that play recorded music, provide entertainment, and advertise products or services through a radio station via a radio show. Radio jockeys may either talk on the radio in between songs or do voice-overs for radio commercials, also known as radio ads.      

Art Director

Art Directors are responsible for the visuals of a marketing campaign. They plan, organize and direct creative teams to create and manage print ads, direct mail pieces, and marketing collateral. They have to have a deep understanding of the product, competition, target market and business goals.  

Cartoonist

Cartoonists create the idea and design the cartoons. They are also a storyboard writer, who is in charge of bringing the story together to make sense and helping the other artists and animators with the storyboards. To make all of this possible, a great cartoonist must have a broad knowledge of many different things and be very creative.  

Content Writer

Content writers can be found in numerous places such as in-house, outsourcing companies, freelancing services and at home. Content writers are writers who are responsible for writing product descriptions, articles, blogs and newsletters. To be a good content writer, one needs to have an excellent command of the language and also keep up to date with the latest innovations in the market.  

Advertiser

An advertiser is the one who displays ads through various media like online, print, TV, radio, etc. Advertisers can place the ad in a variety of formats and platforms to convey the message to their customers. They are responsible for determining which format will be the most effective for their target audience.  

TV Correspondent 

A TV correspondent is a journalist who is employed mostly by television stations. The TV correspondent is responsible for reporting news. The TV correspondent is responsible for reporting news from the viewpoint of the station or station group. In addition to the on-the-scene reporting, TV correspondents also host the news programs.  

Film Director

A Film director is accountable for the overall creative vision of the film, from the script to the final product. They are responsible for leading the entire film production team. They take charge of the overall vision of the film, which includes the artistic and technical elements, including how the actors are to perform each role. They are ultimately responsible for every aspect of the final product, from casting to editing.  

BA (Journalism & Mass Communication) - Salary Trends in India

The rapidly expanding media and journalism industry in India offers a wide spectrum of jobs to BA (Journalism & Mass Communication) graduate with a salary package ranging between INR 4 LPA - INR 6 LPA. *Source- PayScale  

Conclusion

Media is an effective tool of communication and plays a very important role in bringing people together. Journalism has the power to influence and connect with people around the world and that has increased tremendously due to the advent of media. On the other hand, Mass communication is effective and powerful when the number of audiences is large. With a BA (Journalism & Mass Communication) Degree, students who are trained in the field of journalism and mass communication get multiple opportunities to interact with media and learn the ropes of the profession.

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